Have you ever been to a place full of digital signage displays? Do you know why there are so many businesses, especially restaurants that use these signages on their premises? There are numerous reasons why and will be shared in this post later. At Xyreon, you will be able to choose the best digital signage player Malaysia. Digital signage has multiple functions and is suitable to be used in many industries. The food and beverages industry is one of the industries that would often use digital signage for many purposes.
Digital Signage Defined
Basically, digital signage is a form of electronic signage. It uses technologies such as LED and LCD to display texts, images, videos and many more. This is just the basic type of digital signage. Most of them are used to display the name of the premise, the menus and products, operating hours and anything that is similar. They are usually very colourful and come in different sizes according to the needs of the business. As mentioned before, they are very often used for f&b and serve different purposes.
Benefits of Using Digital Signage
This is our main focus for today and we would find out about it in a nick of time. So, why do people prefer using digital signage to the normal signage we often see everywhere? Are they as outstanding as the ones we normally encounter? These are the benefits of using digital signage for your business:
- As a Form of Attraction
We are often to something that catches our attention in a blink of an eye. Digital signage is always colourful and bright in colour. You would be lying if you are not attracted to these. You can easily spot one from miles away. That is one of the ways to attract people to come to the premise. Most research stated that digital signage displays receive 400% more views than static displays, and 8/10 of visitors report having entered a premise because digital signage piqued their interest.
If handled and maintained correctly, you can use digital signage for many years. The traditional signage would normally fade out and you might need to replace it. Digital signage is more cost-effective and beneficial for long-term usage. Even if they might be a little bit pricey at first, you can use them for up to many years if you maintain the quality.
- Easy to Use
We have lived with technologies for so many years. Digital signage is something that is very easy to use and it does not even require any skills to be used. All you have to do is to light up them just like you do with other electrical appliances. There is no need to hang the huge and boring traditional signage like you used to do.
Although many people have opted to use these everywhere, it has become a norm for those in related industries. It is not something rare to be seen. They are more attractive, cost-effective and convenient than traditional signage.